TIP #1 − Use character voice when writing critical information which could offend readers

The omniscient voice is the writer speaking. It can lead to problems as readers see the written word as fact and sometimes it contravenes the philosophy of the reader. Alienate the reader and you lose support. 

Instead, assign opinions and commentary that may potentially alienate a reader to a character in your work. The character may lose support but at least the words did not come from your pen. You are not likely alienate the reader and drive them away.

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