CELEBRITY ENDORSEMENT: “smoke ’em, if ya got ’em”

Celebrity endorsements: if you have the opportunity to use an endorsement made by a known celebrity, as Dennis Gazarek, award winning author says, “Do it.”

Take advantage of that opportunity. Search out even lesser known public figures and see if they will permit you to use their name in your promotions.

If you score big, consider using it in other areas of your book promotion: jacket cover, bookmarks, biz cards.

Remember, you are selling which means there is no room for hiding your candle under a bushel. Sell, sell, sell.

Examine how New York Times Best Selling author Alka Joshi uses Reese Witherspoon as her celebrity endorsement:

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