Bookmarks: better than business cards?

Rick Pyves, a writer who always seems to be a bit ahead of many others, has an interesting twist on old-fashioned business cards. Rick has bookmarks printed based on the covers of the books he has written and uses these business card alternatives at book signings and author presentations. People are more likely to keep bookmarks and use them more readily than business cards. People are more likely to keep bookmarks and put them to more frequent and better use than a little old-fashioned business card.

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