The last two weeks, the crucial campaign strategies rest on one foundation, NAME FAMILIARITY. You have to get your name out there and into the minds of the voters. Use every means you can to get your name into the voters. Here are strategies to to initiate…
Facebook
Though seniors eschew extensive use of digital devices, many of them use Facebook. They view family connections, grandchildren in communications there.
It is an important place for you to get your name into…write a messsage, post a poster, message you campaign motto but everything posted gets your name beside it, over and over and over.
Website
You should have a website and message people about it a lot. Promote visits to it any and every way you can…family, friends, word of mouth, posts, emailing.
Instagram
Many digital device users communicate using Instagram. Learn how to use it and take advantage of it as part of your digital campaigning strategy.
Whatsapp
Cell phone users are very familiar with Whatsappa. If you use a cell phone, you are likely very familiar with the app. Take advantage of it as it is very popular with cell phone users.
eMail
Include your name clearly and emphatically as the signature to every email, with an image or graphic will make it more memorable.
Name familiarity
Name familiarity is the bottom line as your campaign heart and soul. You need to impress this in the voters’ minds. Say it, use it, promote it, publish it everywhere, every opportunity you get. With every handshake, with a name tag, at every presentation, every time you open your mouth, start with “Hi, I’m ….” and end with every ‘goodbye with “Remember me, (name)….. when you vote.” Get your name out there everyway you can, by text, by image, by graphic, by publication. The bottom line is that voters recognize and remember your name when they view the ballot candidates.
