Italian wine producers have associations of the grape growers of a region who join together for the benefit of all the members. Known as COOPs, these associations regulate prices, production volumes, production limits and even evaluate the quality of the producers’ grapes. An added benefit of the COOP is that it helps sell the product and one way they do this is by ‘filling stations’ where consumers can purchase wine by filling their own containers. Prices are low, convenience is practical and everyone benefits with the system. A very interesting and appealing system for wine purchasers who want to buy decent purchasers conveniently and at reasonable prices.