My message, in short:
The Canadian government has anti spam legislation in place.
To not contravene the law, I must ask people I email to formerly AGREE (give me permission to email them even though occasionally my email may have a commercial bent).
People can opt out of my emails, by DISAGREE which sends me a note to not email them. I then remove them from my emailing list.
I ask that you complete the form at the bottom of this page indicating your AGREEMENT or NON-agreement to my sending you emails in the future and click the SUBMIT button.
That’s it. Done…unless you wish to know more detail. For that, please read below the Canadian Flag.
For greater detail read below.
To all the readers of my blog:
The federal government has passed a new ANTI SPAM law which affects anyone who receives commercial email, whether you belong to a charity organization, a non-profit association or even a book club. This law forbids anyone from sending you commercial electronic communication unless you expressly agree to its receipt.
After speaking with two federal government agencies, INDUSTRY CANADA and the CRTC, to have the law clarified, I can now explain this law a little better. The law takes effect July 1, 2014 and applies to businesses, commercial entities, and all organizations that use email communication which may involve selling in any way. If receive email which is trying to sell anything, directly or indirectly, this law applies and the transmitter of the email may be violating the law unless they have received certain permission from you. Some groups are exempted from the law, for example registered charities and political parties but for the most part, the easiest thing to say is, if they are selling, they cannot email you unless you have given them specific permission to do so.
RE: Canada’s Anti-Spam Legislation and the clubs with whom I am associated
- PROBUS PICKERING, a club of retired business professionals to which I belong, falls under the jurisdiction of this law.
Even though some individuals feel that the association is ‘a non-profit social’ club and therefore exempt from this law, they are wrong. PROBUS transmits emails which occasionally promote the sale of something, costs for participation in an event, tours, trips, expense costs for an activity, and/or it also transmits a newsletter which occasionally publishes notification of such promotions. In so doing, PROBUS falls under the Canadian Anti Spam Legislation (CASL). PROBUS must comply with CASL and it has a three year grace period to do so. After that, it will be violating the law and every member of its executive will be subject to violation penalties.
- IMPLIED CONSENT GIVEN
Becoming a member of PROBUS PICKERING Club means the approved member is giving ‘implied consent’ to receiving email communication from the club. However, this communication is commercial in any way, it falls under the jurisdiction of CASL. In other words, CASL applies and the association is responsible for doing certain things in order to remain compliant with the law.
- COMPLIANCE WITH CASL
Compliance with CASL is not optional and in order to be compliant, PROBUS PICKERING must obtain “physical approval (hard copy or electronic) from each member giving the club permission to continue email communication by the club.”
Members may also choose to ‘opt out’ of future electronic communication if they no longer wish to receive further information from PROBUS PICKERING. Again, members must be given the right to decide and it is the responsibility of the club to explain these ‘continue to receive’ and ‘opt out’ options to the member and to provide the members with an easy mechanism for making their choice.
As PROBUS is not exempt from this law, as any other association communicating commercially related emails is not, these organizations must adopt a process by which their members are given easy and clear mechanisms for opting out or permitting continuation of said electronic communication. Because this blog occasionally crosses the line into commercial promotion, I have undertaken to communicate with every person on my email lists giving them clear options of going either way with future communication from me. My blog is not intended to be a commercial vehicle by any means, however, occasionally, I will notify readers of some thing which I think which has value or is worth their consideration but fundamentally, my blog is intended to be a form of entertainment, diversion and information to its readers.
However, as I still wish to be compliant with CASL, I have contacted every individual on my emailing lists, be they a member of PROBUS, the Petticoat Creek Library Book Club or simply a personal contact, asking that they complete a form voluntarily to indicate which decision they are making; they AGREE to my continuing to email them in the future, knowing that occasionally I may send something which is commercially oriented; or they DISAGREE with my sending any future electronic communication which means I am to cease all future electronic communication with them and to remove them from my email list.
I fully respect each and every one of my readers and will abide by whichever decision they make. For the time I have been developing this blog, I have found my readers to be intelligent and personable individuals and I hold them in high regard. I have not always agreed with their expressed points of view, but I still respect them a persons and believe they have the same right to their opinion as I have to mine. I have been as diligent as possible to respect everyone regardless of colour, race, political association, religious beliefs and gender. I consider myself to be fortunate that so many people have written me and read my blog and to every one of them, I say a heartfelt ‘thank you.’
I hope you will all continue to visit and read my blog and unreservedly, I encourage each of you to write and express your comments about what you see here.
For more information or further clarification of CASL, you can contact: