Category Archives: WRITERS’ AID

Do you collect author signed books? Here’s a group of Canadian authors who are offering autographed copies of their works for your collection.  

Media Kits Richard has asked me to speak about media kits, which he and I both feel are key in selling your book. My media kit is available for examination elsewhere on this site. We all have different motivations to … Continue reading →

A media kit is a useful promotional tool that adds more impact to any promotions you use. Create a media kit including important information such as: A short description about your book Details about its availability: where, when available, cost, … Continue reading →

Gmail signatures are automatically generated by Gmail. Customize your signature to promote your book sales. Gmail signatures are automatically generated to any gmaill you write. Take advantage of this free book promotion opportunity. Better still, include an image of you … Continue reading →

Book sales by book promotion has to be your highest priority as an author. Writing the book is futile if no one is reading it. Therefore, you need to promote, promote and then promote some more. Learn different ways you can … Continue reading →

Celebrity endorsements: if you have the opportunity to use an endorsement made by a known celebrity, as Dennis Gazarek, award winning author says, “Do it.” Take advantage of that opportunity. Search out even lesser known public figures and see if … Continue reading →

Are book awards worthwhile? My only experience with book awards has been with CANADA BOOK AWARDS. CANADA BOOK AWARDS seems to award books easily. I have submitted books on behalf of two authors and one was accepted within a few … Continue reading →

Consider doing VIRTUAL guest appearances such as WAG presentations, library appearances, guest speakers to community groups. Appearing as a guest presenter through ZOOM is an easier task than many may think. It is even easier if the ZOOM meeting is … Continue reading →

Make strong, direct connections with publishers. More than one so you have informed comparisons. Then, ask hard questions: what services do they provide? what assistance do they give? Do they provide personal assistants, assistance? How do they stay in touch? … Continue reading →

I have not read this publication but at first glance, it looks like it may offer an informative advisory about the publication of one’s book. Click to read about the topic:  BOOK PUBLICATION

Not tested, not confirmed but worth reading and learning more about this: Self – publishing your book on Google  

Before diving into your book, do a “blueprint” of the entire work first. The book will then write itself. Write a basic outline with headings Do a bullet list of points under each heading Sweat over and work over the … Continue reading →

Develop a database of promotion – marketing contacts. Research and reach out to these places in your community and offer to hold a book meeting for their clubs, organizations, meeting groups: City City clubs City organizations (Rotary Club?) Central public … Continue reading →

Get the person’s name:  whenever you deal with someone who is potentially assisting you with book promotion, sales, marketing, get their name, phone number, email address People like the personal touch and you will have a connection with a real person. … Continue reading →

Skip Tim Horton’s but patronize your small local coffee shop. Get to know the owner as a struggling writer. Ask if the owner would host a book promo event. They hand out coupons with coffee discounts with your book information … Continue reading →

Become friends with your local library. Get to know the librarians. Bring them a box of cookies, a tray of cupcakes congratulating them on surviving the pandemic. Introduce yourself as a writer and tout your book. Ask them if they … Continue reading →

Make friends at a local ‘Indie’ bookstore. Buy something at your local Indie bookstore and work on developing a relationship with them. Get to know them as a customer before asking them to help you promote your book. Give them … Continue reading →